Modern marketing
for builders
I help startups and founders crack distribution. ex-CMO at CopyAI, 3x Head of Marketing. Strategist for companies like Figure, Gamma, VEED, and more.
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I help startups and founders crack distribution. ex-CMO at CopyAI, 3x Head of Marketing. Strategist for companies like Figure, Gamma, VEED, and more.
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I've done marketing work for teams at
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Product positioning and messaging
We define who your product is for, what it replaces, and how to describe it. You get a positioning and messaging doc your team can use on the site, in sales decks, and in launches.
Founder positioning and personal brand
We work out what you should be known for and turn it into a content plan you can keep up. You get a clear founder narrative and a personal brand that brings in customers, investors, and hires.
Fractional head of copywriting
A senior copywriter runs all your copy without a full-time hire. You get your website, launches, emails, and ads written and shipped every week.
Hourly marketing consultations
Book an hour with me on any marketing problem, from distribution and launches to messaging and hiring. You leave the call with a concrete plan for what to do next.
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In 2011, I ran for Senior Class President at my 4,000-student high school..having no prior experience whatsoever. My edge was always my outside-the-box thinking. I’d walk around the commons, noting dozens of boards that all said the same thing.
So I took a different route. I slapped a baby picture of my enormous 9-month-old self on a t-shirt and walked around the halls donning the garment that simply said “Vote for Blake, and together we’ll conquer childhood obesity.”
I won 98% of the votes and was elected.
Ever since, I’ve chased that high of pure, performant creative. Marketing strategy has been my career for over 13 years now, starting in SEO, then becoming the CMO and employee #1 of CopyAI (0 → 4M in a year), and leading marketing at other places as well.
I help startups and founders crack marketing once and for all.
Work with Blake, and together we’ll conquer terrible marketing.
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One email a week on how startups and founders crack distribution with organic marketing. Strategy, positioning, messaging, and content, with the exact playbooks I use.
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